a Freemasons Foundation Centre for Men's Health, School of Medicine , University of Adelaide , Adelaide , Australia. b Department of Health Promotion/CAPHRI , Maastricht University , Maastricht , Netherlands. c Physical Activity Research Group, Appleton Institute, School of Health, Medical and Applied Sciences , Central Queensland University , Rockhampton , Australia. d Professor in Marketing, Adelaide Business School , The University of Adelaide , Adelaide , Australia. e School of Psychology , University of Adelaide , Adelaide , Australia. f Anthropology and Development Studies , University of Adelaide , Adelaide , Australia. g School of Medicine & Public Health, Faculty of Health and Medicine , The University of Newcastle , Callaghan , Australia. h Priority Research Centre for Physical Activity and Nutrition , The University of Newcastle , Callaghan , Australia.